Desiree DeCosta Benjelloun was born and raised in Hawaii and moved to Las Vegas in 2014. She is a graduate of Nevada State College with a Bachelors of Science in Business Administration emphasizing in Marketing. She is a digital creative who is passionate about social impact via content creation.

Desiree co-founded the media agency LIT Media, on a mission to empower creators to deliver positive media through podcasting. LIT is an acronym for love, impact, and teach, which are the pillars that drive the content that is created. Desiree believes in the power of digital storytelling, the way it creates longevity, and the impact that can be made when these stories reach the right audiences.

Desiree is inspired by stories of challenging the status quo in the pursuit of happiness. She carries a rebellious heart, the knack for questioning everything, and the philosophy to “Simplify, simplify, simplify.“