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Why You Need A Personal Website For Professional Success

In a time when social media and the rest of the online world is saturated with similar, incorrect, or irrelevant information, how do you stand out in the digital world? It all starts with establishing your own digital space with a personal website. Your personal website should be the center of your online brand and allows you to proclaim your passions and knowledge without the blemishing or distractions of other digital platforms.

Personal Brand

Personal web pages are structured around individuals to showcase their value. They are particularly functional for hosting content like blog pieces, past projects, videos, digital resume, and more. This is where you can unleash your creativity and the life of your brand. Personal sites work to the best of your brand’s advantage using a personal domain such as: FirstnameLastname.com.

Example industries – to name a few – in which personal websites are important for professional success include:

  • Real estate agents
  • Politicians
  • Educators
  • Community leaders
  • Non-profit organizers
  • Service providers
  • Speakers
  • Artists, photographers, models
  • Job seekers
  • and more…

Digital Resume & Portfolio

If you are seeking a job, a personal website allows you to stand out from the crowd of applicants. You can differentiate yourself with a higher standard of care and professionalism.

56% of hiring managers think a personal  website is the most impressive branding tool. And since only 7% of job seekers have them, by launching a personal brand site, it really could be the most effective way to land your next job. Source

Perhaps you are not seeking a job, so chances are you are seeking clients. A personal website is just as important for your exposure. Your website can be a valuable tool for lead generation and capturing emails for re-targeting. In order for this to be successful, you must be producing high quality content that is relevant to your target audience.

Content Creation

The types of content on your website may vary in the form of written blog posts, videos, art pieces, and more. This is where you can show WHO you are and WHY people should gravitate toward your brand. Blog posts allows you to establish thought leadership and specific knowledge. Are you a real estate agent? You can write a blog post every week that elaborates on the areas in which you specialize… or… Showcase your happy clients by creating blog posts after a sale with a testimony of the service you provided.

65% of people with a personal website have a blog and 62% use their blog to grow their career. 61% said that they have received a job offer because of their job and 79% said that their blog is either very important or important for their personal brand. Source

Website Components

Here is a comprehensive list of the components to include on your personal website:

  1. Photo/Headshot
  2. Personal Summary – Answer: What value do you bring to the table?
  3. Important Links:
    1. Social media accounts
    2. Published works
    3. Written articles
    4. News appearances
  4. Contact Information
  5. Portfolio Pieces
    1. Design work
    2. Writing samples
    3. Past clients testimonials
    4. Case studies

There are many services that offer do-it-yourself website design. We welcome you to skip the hassle and headache. Powered By Nova is the fastest and most convenient way to launch your personal branded website. Website delivery in less than 10 days. Carefully designed for cohesion with your brand.

Don’t worry, if you don’t already have an established brand, we can help you get started with a custom logo.

Schedule a time with me to further discuss your personal website!

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